8. @sincerelyjulesuk (Julia Sarr-Jamois, UK affiliate)
Though originally American, Julia’s UK-focused content and collaborations with Reiss and Whistles have made her a staple in British wardrobes. Her clean, coastal aesthetic is perfect for weekend getaways and city living alike.
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9. @stylebyem (Emma Sinclair)
Emma’s focus on petite fashion fills a much-needed gap in the market. Her styling tips for women under 5’3” — from hemming jeans to choosing the right coat length — are both practical and empowering.
10. @thelondonvintageco (Eleanor Price)
A rising star, Eleanor curates vintage looks with a modern twist. Her Instagram features 1970s silhouettes styled with contemporary accessories, proving that old pieces can feel fresh. She also runs pop-up vintage events across London.
These influencers are more than just style icons — they’re educators, advocates, and innovators. Whether promoting sustainability, inclusivity, or everyday elegance, they reflect the evolving values of British women in 2024. Following them isn’t just about staying on-trend; it’s about being inspired to dress with purpose.
