Try UK-based clean brands.
Support local innovation with labels like Facetheory, which offers affordable, science-backed clean skincare, or UpCircle, which transforms coffee grounds and fruit stones into powerful exfoliants. These brands prioritise transparency and sustainability without the luxury markup.
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Be wary of “greenwashing”.
Just because a product says “natural” or has a green label doesn’t mean it’s clean. Some brands use misleading terms to appear eco-friendly. Always check the full ingredient list — water (aqua) should not be the first and last ingredient.
The clean beauty revolution isn’t about perfection — it’s about progress. For modern British women, it’s a chance to align daily rituals with personal values: health, sustainability, and self-care. As the movement grows, one thing is clear: beauty should never come at the cost of well-being.
